Homegrown brand Castlery to unveil new flagship store at Liat Towers


“The administration will determine as well as associate much more business like Castlery to develop the future generation of Singapore Global Enterprises as the future engine of growth for our economic condition,” includes Siow. As part of its worldwide buildup technique, the company additionally prepares to employ 100 even more team members over the next year to fill up supply chain, advertising as well as graphic merchandising jobs.

“Being the first neighborhood furniture brand to set up in Liat Towers is a considerable and purposeful milestone for us. It is a physical sign of our progress passions as well as shows our undeviating commitment to remaining true to our beginnings, “mentions Castlery co-founder Declan Ee.

What had started as a four-man group in Ubi in 2013 has expanded as an electronic brand name as well as a disruptor in the conventional furniture business market. Castlery’s collection of furnishings presently partakes 300,000 residences worldwide.

Homemade furniture pieces manufacturer Castlery plans to reveal a new front runner outlet at Liat Towers in the third quarter. Amounting to 24,000 sq ft all over 2 floors, it is going to be the business’s largest shop to date as well as will certainly feature an enhanced shop experience that enhances Castlery’s online-to-offline shopping experience. Spotted in the heart of Orchard Road, Liat Towers is additionally home to worldwide manufacturers like Hermes, a French high-end style house as well as Swiss deluxe watch maker Audemars Piguet.

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“Castlery has cultivated a clear strategy to obtain this aspiration while preserving a solid Singapore base,” claims Jeffrey Siow, handling supervisor and CEO of EnterpriseSG. Presently, global orders represent over 80% of Castlery’s total earnings.

Given that signing up with the Business Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has seen a six-fold improve in income, introducing stores in approximately 50 metropolitan areas in the US and also rising ventures in Australia.


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